Boyfriend on Demand? No thanks, we want Jisoo on demand

K-pop star Jisoo , best known as a member of the globally popular girl group BLACKPINK , makes her much-anticipated Netflix debut today with the romantic comedy series Boyfriend on Demand , which premiered worldwide on Netflix at 5 p.m. KST on Friday .

The 10-episode series features Jisoo in the lead role of Seo Mi-rae , a young woman who signs up for an innovative service offering customisable virtual romantic partners . What begins as a digital escape gradually becomes complicated as the boundaries between virtual relationships and real emotions begin to blur.

The show pairs Jisoo with actor-singer Seo In-guk , who plays a key role in Mi-rae’s evolving romantic journey. The drama also features appearances from popular names including Seo Kang-jun and Jay Park , adding further star power to the ensemble cast.

The series is directed by Kim Jung-sik , known for the widely loved romantic comedy What's Wrong with Secretary Kim , raising expectations among K-drama fans eager for another engaging romantic story.

Before this project, Jisoo had already begun building her acting career. She made her television debut with the 2021 drama Snowdrop , where she played the lead role of Eun Yeong-ro alongside actor Jung Hae-in . She also appeared in a cameo role in the fantasy action film Dr. Cheon and Lost Talisman .

Soon after the episodes dropped today, early reactions began circulating on social media , with fans praising Jisoo’s confident screen presence and lively chemistry with her co-stars . Many viewers have highlighted her ability to balance humour and warmth while portraying Mi-rae’s emotional journey.

With its modern take on digital relationships and romance , Boyfriend on Demand arrives as one of the latest K-drama releases aiming to capture global audiences while further strengthening Jisoo’s presence as a multi-talented performer bridging music and acting .