Deewana Sets Ticket Prices at Rs. 105 in PVR and Rs. 100 in Single Screens

The team behind the Telugu romantic drama Deewana has rolled out a refreshingly audience-friendly pricing strategy, capping ticket prices at Rs. 105 in PVR multiplexes and Rs. 100 in single screens , well below the prevailing rates that have increasingly pushed cinema-going beyond the reach of budget-conscious audiences. The move has been widely appreciated as a conscious effort to maximise accessibility and bring footfalls back to theatres for a mid-scale release.

Deewana , directed by debutant Sreekanth Sangishetty and produced by Vasudev Koppineni and Sridevi Karyampudi under the Arha Media and V Studios banners, released worldwide on June 19, 2026, and is distributed by Geetha Film Distributors . The film stars Harshith Reddy alongside debut actress Smeha Manimegalai in the lead roles, with veteran performers VK Naresh and Jhansi in key supporting parts.

The pricing decision is particularly significant in the context of Tollywood, where multiplex ticket rates for even modest productions have routinely crossed Rs. 200 to Rs. 300 in recent years, effectively narrowing the audience base to urban, upper-middle-class viewers. By pegging the price at triple-digit minimums , the Deewana team signals a belief that cinema should remain a mass medium, and not a premium experience gated behind steep pricing.

The film itself has drawn strong notices from critics for its mature, responsible handling of romance. The story follows Munna , a carefree youngster from a lower-income Hyderabad family who falls for Amulya , a government office employee who firmly rejects his advances — and the film, notably, sides with her. Director Sangishetty has been praised for steering the narrative away from glorifying one-sided pursuit, instead charting the hero's transformation into a more grounded and self-aware individual. An interval twist that reframes the entire first half has been singled out as the film's standout dramatic device.

With music by Eswar Chand , cinematography by Vamsi Patchipulusu , and editing by Hrishikesh Pasapal , Deewana has earned a 3 out of 5 from prominent reviewers, with particular praise for Harshith Reddy's performance and the strength of its writing. The film runs approximately two hours and thirty minutes and carries an A certificate .

By choosing reach over revenue at the box office entry point, the makers of Deewana have demonstrated that not every production needs blockbuster ambition to make a meaningful statement, sometimes, the most impactful move is simply letting more people through the door.