ITC Expands Health Foods Push with 100% Acquisition of Sproutlife Foods

ITC Ltd has completed the 100 per cent acquisition of Sproutlife Foods Private Ltd, the company behind the Yoga Bar brand, by purchasing the remaining 52.5 per cent stake for approximately Rs 645 crore.

The diversified conglomerate had earlier held around 47.5 per cent in Sproutlife Foods. Following the latest transaction, completed on September 28, Sproutlife has become a wholly owned subsidiary of ITC, the company said in a regulatory filing.

ITC purchased 13,445 equity shares from existing shareholders through a secondary transaction for cash consideration. No regulatory approvals were required to complete the deal.

The acquisition strengthens ITC's position in the health and nutrition-focused foods market, where consumer demand for convenient products with nutritional benefits has been increasing. Yoga Bar gives ITC an established brand in categories such as nutrition bars, cereals, muesli and oats.

The deal also forms part of ITC's wider strategy of building a future-ready foods portfolio by expanding beyond its traditional packaged-food categories and adding brands aimed at changing consumer preferences.

Sproutlife, incorporated in February 2015, has recorded strong growth in recent years. Its turnover increased to Rs 452 crore in 2025-26, from Rs 200 crore in 2024-25 and Rs 108 crore in 2023-24, according to the regulatory disclosure.

For ITC, full ownership provides greater control over Yoga Bar's brand development, product innovation and distribution strategy. It can also potentially allow the company to use its established supply chain and retail network to widen the brand's reach beyond its existing consumer base.

The acquisition comes as large consumer-goods companies increasingly seek opportunities in health, wellness and nutrition-led products. By bringing Sproutlife fully into its fold, ITC is positioning Yoga Bar as an important component of its expanding portfolio in these emerging food segments.