Kim Kardashian's SKIMS to Refund Customers After $148 Advent Calendar Sparks Online Outrage

Kim Kardashian’s shapewear brand SKIMS has agreed to offer full refunds or store credit to customers who purchased its controversial $148 holiday advent calendar, following widespread criticism over its contents and value for money.

The 12-day festive countdown calendar faced backlash after customers shared unboxing videos on TikTok and other social media platforms. Buyers expecting premium products from the popular apparel brand instead discovered basic accessories, including loose bra straps, bobby pins, hair ties, keychains and a small fluffy compact mirror.

The contents triggered widespread ridicule, with disappointed shoppers comparing the items to things found in junk drawers or between car seats. Critics questioned how the brand could charge nearly $150 for a holiday collection without including a single piece of actual clothing.

As the unboxing videos gained millions of views, the controversy escalated into a public relations challenge for the company. Customers and fashion commentators questioned whether the calendar offered value comparable to its premium price tag.

Responding to the backlash, a SKIMS spokesperson acknowledged that the product had not met the expectations of some customers. The company said it had personally contacted every customer who purchased the calendar and offered them a choice between a full refund and store credit.

Under the arrangement, customers can return the calendar for a complete cash refund or keep all the items and receive full SKIMS store credit to spend on other products.

The response marks an attempt by the brand to address customer dissatisfaction following the viral criticism. While some social media users have questioned the product's value, others have debated whether the controversy could have become an unexpected marketing moment for the company.

SKIMS said customer feedback would help guide its approach to future seasonal product launches.