Mythri Movie Makers Bags 'Varanasi' Rights For Record Rs. 290 Crore

Popular production house Mythri Movie Makers has reportedly acquired the theatrical distribution rights for superstar Mahesh Babu's upcoming film 'Varanasi' in Andhra Pradesh and Telangana for a whopping Rs. 290 crore. If confirmed, the deal could set a new record in the Telugu film industry, surpassing the existing record held by SS Rajamouli's 'RRR'.

Directed by SS Rajamouli, 'Varanasi' marks the first collaboration between the filmmaker and Mahesh Babu. The project has generated considerable excitement among movie lovers, with even minor updates about the film attracting widespread attention on social media.

According to industry reports, Mythri Movie Makers secured the theatrical rights for the two Telugu states with its massive offer. Leading production houses, including Sri Venkateswara Creations and Sithara Entertainments, were also reportedly in the race to acquire the distribution rights. However, Mythri Movie Makers is said to have emerged as the successful bidder.

If the reported Rs. 290 crore agreement materialises, 'Varanasi' will overtake 'RRR', whose theatrical rights in Andhra Pradesh and Telangana were reportedly sold for Rs. 225 crore, setting a new benchmark for regional theatrical business.

The film features Bollywood actress Priyanka Chopra as the female lead, while Malayalam actor Prithviraj Sukumaran plays the antagonist. KL Narayana and SS Karthikeya are jointly producing the ambitious project, which is being developed on a massive budget with an international storyline.

'Varanasi' is scheduled for a theatrical release on April 7, 2027. Although the makers have released only a few pictures and a glimpse of the film so far, expectations surrounding the project continue to grow.

There is also speculation that the filmmakers may announce another major update in November. However, neither the reported distribution deal nor the upcoming announcement has received official confirmation. Fans are eagerly awaiting further details about the much-anticipated film.