Naveen Polishetty Unites Prashanth Neel, Lokesh Kanagaraj, Sukumar and Rishab Shetty in Viral ‘Rs 5000 Crore Frame’

Naveen Polishetty has kicked off promotions for his next film before it even goes on floors, and he has done it in the most Naveen Polishetty way possible. The Telugu actor assembled four of Indian cinema's most commercially dominant directors, Prashanth Neel , Lokesh Kanagaraj , Sukumar , and Rishab Shetty in a single reel that is now going viral on social media, calling it his costliest promotional video ever.

The reel, which Naveen himself described as an Rs. 5000 crore frame , derives that staggering figure from the combined box office earnings of the highest-grossing films helmed by each director in the video. The tongue-in-cheek label is a nod to the collective commercial firepower sitting in that one frame, and it has landed exactly as intended, generating wide attention and conversation online ahead of any formal project announcement.

The upcoming film will be produced by Mythri Movie Makers , one of Telugu cinema's most powerful production houses. Mythri Movie Makers has given Naveen a free hand on the project, with scripting and pre-production currently underway. Crucially, all four directors featured in the reel share a prior working relationship with Mythri Movie Makers, making the gathering feel less like a publicity stunt and more like a statement of intent about the kind of company Naveen intends to keep.

The connection runs deep on the production side as well. Mythri Movie Makers has films lined up with Sukumar, Lokesh Kanagaraj, and Prashanth Neel in addition to the Naveen Polishetty project, making the four-director cameo a very natural, in-house reunion.

A debutant director is expected to helm the film, which is being shaped as a full-on entertainer. A formal announcement revealing the director, the cast, and the full crew is still awaited. Naveen Polishetty has built a reputation for choosing unusual promotional strategies and backing debut talent, and this viral reel already suggests that the marketing playbook for the new film will be anything but conventional.