Netflix’s late-night letter reaches 300 million subscribers worldwide after Warner Bros. deal

Netflix has caught global attention by sending late-night letters to its entire subscriber base, reaching roughly 300 million users across more than 190 countries. The message arrived approximately 24 hours after Netflix announced its blockbuster acquisition of Warner Bros., adding extra significance to the timing. Subscribers received personalised notes that reassured them about ongoing service stability while highlighting the company’s content expansion.

The letter, addressed directly to each subscriber:

"We’ve recently announced that Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. This unites our leading entertainment service with Warner Bros.’ iconic stories, bringing some of the world’s most beloved franchises like Harry Potter, Friends, The Big Bang Theory, Casablanca, Game of Thrones and the DC Universe together with Stranger Things, Wednesday, Squid Game, Bridgerton and KPop Demon Hunters."

The email also clarified what subscribers could expect immediately:

"Nothing is changing today. Both streaming services will continue to operate separately. We have more steps to complete before the deal is final, and we’ll keep you updated. Your subscription and the content you love remain the same."

Unlike typical corporate announcements, the letters were warm, conversational, and even lightly humorous, with some nods to binge-watching habits and hints at upcoming content. Subscribers quickly shared screenshots online, with many praising Netflix for proactively reassuring its massive audience.

Analysts say the global rollout demonstrates Netflix’s strategic focus on engagement and trust-building. By sending the letter to all 300 million subscribers, the company managed potential confusion or speculation proactively, creating a shared worldwide moment that still felt personal. The late-night timing, appearing in each region’s early hours, added calm and intimacy, contrasting with the urgency often seen in corporate communications.

Observers note that this move also highlights Netflix’s broader ambition in the streaming industry, combining its original hits with Warner Bros.’ iconic franchises while maintaining transparency for subscribers during a major corporate transition.