Paisabazaar Expands App Services to Everyday Payments and Recharges

Paisabazaar, one of India’s largest consumer credit marketplaces, has expanded its mobile app services with the launch of bill payments and mobile recharge , marking a significant step in its evolution into a comprehensive financial platform. The new feature allows users to complete everyday transactions with zero platform fees while earning assured rewards , positioning the app as a convenient and cost-saving tool for routine financial needs.

Through the Paisabazaar app, consumers can pay prepaid and postpaid mobile bills, credit card dues , loan EMIs , and utility payments such as electricity , LPG , piped gas , and DTH services . Payments can be completed using multiple modes, including UPI , debit and credit cards , and net banking , ensuring flexibility and accessibility across user preferences.

The platform offers assured rewards on each transaction, typically in the form of cashback, wallet credits, or partner discounts, designed to encourage repeat usage. While reward values may vary by campaign and payment category, such incentives are structured to promote frequent engagement and savings on routine expenses.

Mobile recharge represents a particularly large opportunity. Industry estimates place the monthly recharge market at over ₹15,000 crore , making it one of the most frequent digital payment activities in India. By offering a fast and reward-driven recharge experience, Paisabazaar expects to attract users across income groups and geographies, many of whom may begin with recharges before exploring broader financial offerings.

Paisabazaar CEO Santosh Agarwal said the initiative reflects the company’s vision of becoming an everyday financial companion . Fee-free payments combined with rewards are designed to encourage repeat usage, build familiarity, and foster long-term trust , ultimately helping consumers make smarter financial decisions .

Security and consumer protection remain central to the platform’s expansion. Paisabazaar follows stringent safeguards, including encryption protocols, PCI DSS compliance, ISO-certified data protection standards, secure payment gateways, and fraud monitoring systems to protect user transactions and sensitive financial information.

The payments launch builds on Paisabazaar’s expansion beyond credit products. The platform has introduced savings and investment options such as bonds and fixed deposits , strengthening its goal of serving customers across their full financial lifecycle from credit awareness and borrowing to saving, investing, and payments.

Backed by PB Fintech , Paisabazaar serves more than 55 million consumers and partners with over 65 banks and NBFCs . Its expansion into payments places it in direct competition with fintech platforms such as Paytm, PhonePe, Google Pay, and Amazon Pay, which already offer integrated recharge, bill payment, and rewards ecosystems. Paisabazaar’s differentiator lies in combining routine payments with credit awareness tools and financial planning products within a single interface.

As digital payments continue to grow rapidly across India, Paisabazaar’s move signals a strategic push to deepen customer engagement, encourage daily app usage, and position itself as a trusted hub for end-to-end financial management.