Salesforce’s Agentic AI Push Gains Momentum With AWS Marketplace Launch in India

Salesforce has announced the availability of its products on AWS Marketplace in India, enabling businesses to directly access, purchase, and deploy its enterprise solutions through Amazon Web Services’ digital software marketplace. The move is aimed at helping Indian organisations accelerate their digital transformation and adoption of agentic artificial intelligence (AI).

The expansion brings Salesforce’s flagship Agentforce platform, which enables companies to build, deploy, and scale AI agents, along with Data 360, a technology designed to unify enterprise data and provide AI systems with deeper business context. Other key offerings, including Agentforce Sales, Agentforce Service, Slack, and Tableau Next, are also now available, providing businesses with an integrated suite of AI-powered applications.

By accessing Salesforce solutions through AWS Marketplace, Indian enterprises can simplify procurement and technology management processes. Customers will benefit from features such as consolidated billing, customised pricing options, and a centralised view of their technology investments, allowing them to manage cloud-based solutions more efficiently.

The development strengthens the partnership between Salesforce and AWS, which began in 2016, as both companies continue to focus on delivering secure and responsible AI-powered solutions for businesses. The collaboration reflects the growing demand among enterprises for advanced cloud infrastructure and AI capabilities that can be integrated into everyday operations.

Commenting on the announcement, Mankiran Chowhan, Managing Director, Salesforce India, said Indian enterprises have moved beyond questioning the impact of AI and are now focused on converting AI ambitions into measurable business outcomes. He highlighted that challenges such as complex procurement systems, fragmented data, and disconnected platforms often slow adoption.

According to Salesforce, making its solutions available through AWS Marketplace will help businesses accelerate deployment, maximise existing cloud investments, and achieve faster returns from AI-led transformation initiatives.

Indian customers can now purchase Salesforce products directly through AWS Marketplace, further expanding access to enterprise AI and CRM technologies across the country.