Want A Piece Of Spain’s World Cup Glory? Coca-Cola Launches Golden Collectible Cans

Spain’s FIFA World Cup 2026 triumph is being turned into a collectible for football fans in India, with Coca-Cola launching limited-edition golden cans commemorating the team’s victory.

The cans are being offered under Coca-Cola’s ‘Own a Piece of History’ campaign and are available across Delhi-NCR through quick-commerce platforms. Pre-booking was initially offered exclusively on Zepto, while the cans are also available for purchase through Blinkit.

The limited-edition can features the date of Spain’s World Cup victory and an image of the FIFA World Cup Trophy, giving fans a physical memento of the tournament rather than simply another branded beverage.

Coca-Cola said the response on Zepto has been strong, with pre-orders pouring in since the launch week. The company has not disclosed the number of cans produced or the total value of sales.

The campaign builds on Coca-Cola’s long association with the FIFA World Cup. The beverage giant became an official tournament partner in 1978 and has since used the event to connect its brand with football fans globally.

In India, the association was highlighted during the FIFA World Cup Trophy Tour, when the original trophy was brought to Delhi and Guwahati, marking its return to the country after nearly 12 years.

Coca-Cola India executive Abhishek Gupta said the campaign was designed to turn an important football moment into something fans could keep, while the partnership with quick-commerce platforms allows the company to respond rapidly to consumer interest.

The company had also organised ‘Matchday Hangout’, a World Cup watchalong involving football fans and social media influencers earlier in the tournament.

The golden cans are currently being positioned as a limited-edition keepsake, combining football fandom, brand merchandise and the growing popularity of quick-commerce shopping in urban India.