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Odisha celebrates ‘Ama Poshak Ama Parichaya’ Day, showcasing handloom heritage

Odisha celebrates ‘Ama Poshak Ama Parichaya’ Day, showcasing handloom heritage

The observance emphasised the role of clothing as a marker of identity and a means of cultural expression. By encouraging the use of indigenous textiles in everyday settings, the initiative brought renewed attention to Odisha’s weaving traditions and their relevance in contemporary society. Participation from public institutions and citizens alike reflected a coordinated effort to integrate heritage into routine life rather than confining it to ceremonial occasions.

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